We live in the digital world where people's lives happen to be greatly relying on technology, especially the net. With all the evolution of the World Wide Web, various marketing strategies and trends have also been altered by companies so that you can reach out to the current audience. And that's why marketing with video showed up.
Video Marketing
But what is video marketing to begin with?
Some might not realize it but online video marketing can be a strategy that has been employed by marketers a while ago. In fact, it absolutely was one of the most effectual approaches to endorse new companies, services to the market.
You may be thinking, if that were the meaning of online video marketing before, then what is video marketing today?
Video Marketing
It's just an advertising technique that utilizes videos to market new companies, products. Picture or online marketing is commonplace for internet sites and it is regarded as being just about the most influential tools for sales and advertising, irrespective of any company niche.
Exactly what are some of the advantages of participating in video marketing?
Ranking Higher on Search engines like google
Needless to say, you would like your small business to become clicked first once it has been searched. Why? Because being ranked higher on any search results increases your business leads; so when you improve your leads, you get potential prospects.
According to a Forrester research, the chances of a web page to appear about the first page of Google are 50% higher in the event it contains a video.
Advertising Email is Likely to be Opened
If your email subject line has the word "video" within it, individuals are actually more enticed to start it 2 to 3 times greater than the subject lines which do not.
Though there might be some glitches concerning video attachment in emails (like servers not able to embed videos directly), there are marketers who get away with it. They they utilize a picture of the play button which automatically redirects to a landing page (containing the particular video) once clicked.
More Users can be Converted
No matter whether everything you have there's a squeeze page or a webinar, any page that has a video in it will surely convert more users.
In fact, product pages which have videos within it have been proven to convert 6-30% a lot better than those videos which do not.
With increased and much more companies employing video marketing inside their tactics and techniques, it surely will become more progressively popular in recent times.